Create scalable tracking URLs by understanding the keys to effective UTM tag management. Clients over the years during our onboarding process have asked me to review their website analytics and sometimes what I see is absolutely staggering. Even though they start off with the best intentions, their tracking data is never quite right. Most commonly, I see bots giving erroneous data, internal traffic not being blocked, and a UTM naming convention that is confusing to just about anyone who was not involved in the actual setup.
