GET FOUND BY MORE POTENTIAL CUSTOMERS
DigitalUs helps get your business ranked so customers - and potential customers - can find you.
Search engine optimization (SEO) is 100% about helping customers and potential customers find you - and the primary place they’re looking today is online. If you want new prospects to find you and learn about your products and services, then you need to be visible in search engines. The bad news is that the competition to rank is tougher than ever.
Every website is different and the SEO needs of every organization are unique. DigitalUs begins each SEO engagement with a 5-step core set of techniques and tactics, but customizes the overall approach to fit the particular SEO landscape of the customer’s specific industry or market.
Every SEO engagement begins with a technical audit and analysis of your website. We’ll complete a crawl of your website and review existing analytics to uncover every technical error that might be affecting or hindering its overall search engine accessibility and how well it’s being indexed. Some issues and items that are part of the technical SEO audit include: the robots.txt file, 301 redirects, the XML sitemap, duplicate content, 404 issues, broken links and more.
Information architecture (IA) can also play a key role in building high organic search engine optimization rankings. Your site's information architecture defines how information is laid out on the site for users, essentially providing a map of how you expect visitors to consume that information. However, it’s also necessary to consider search engines when developing a site’s content structure. For example, the higher up a page is in your site's architecture, the more likely that page will be able to rank for highly competitive keywords.
Information architecture (IA) can also play a key role in building high organic search engine optimization rankings. Your site's information architecture defines how information is laid out on the site for users, essentially providing a map of how you expect visitors to consume that information. However, it’s also necessary to consider search engines when developing a site’s content structure. For example, the higher up a page is in your site's architecture, the more likely that page will be able to rank for highly competitive keywords.
While SEO may at times seem a little amorphous, there are many important technical tactics that can greatly impact ranking. DigitalUs has considerable expertise in optimizing your site in this regard. Some areas that we’ll dig into include URL structure (e.g., short and user friendly with relevant keywords and hyphens rather than underscores) and page titles (e.g., succinct description of page content that is less than 70 characters).
While we all know that content is king, developing search engine optimized content is not a simple task. DigitalUs has vast experience in evaluating and helping to guide the development of, or in some cases, actually creating effective content that drives search engine results. This could include custom development that is intended to auto generate searchable content for your site (e.g., a property listings manager) or even an industry-specific glossary of term (e.g., related to healthcare or legal terminology).
Contact us to schedule a comprehensive digital audit and analysis.
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