Decide DeKalb Development Authority works to attract regional, national, and international companies and entrepreneurs to DeKalb County, the third-largest county in Georgia. It also provides services to help existing companies grow. The website is the first exposure many have to the area so it is of critical importance.
DigitalUs was chosen to develop an economic development website that gives site administrators the ability to keep it fresh and quickly create tailored content, which is essential in the business recruitment process.
Decide DeKalb is a newly created stand-alone organization that had no web presence of its own until engaging DigitalUs in the design/build process. DigitalUs immediately created a splash page with vital information about the organization along with a welcome video so Decide DeKalb had a place to send visitors while the full site was being built. This helped establish a domain history and gave Google something to index.
With a blank slate, DigitalUs set about establishing a dynamic online presence for Decide DeKalb that included:
- A CMS Platform that enabled the Decide DeKalb marketing team to control the user experience from end to end;
- Secure hosting in the Amazon Web Services (AWS) Cloud;
- Social Media and YouTube integration;
- Ability to easily create new content and launch interactive marketing campaigns.
DigitalUs gained a thorough understanding of the needs of Decide DeKalb prior to starting the process which helped create a successful finished product. DigitalUs chose to leverage the robust enterprise content management system, Solodev CMS 8, because of its flexibility, power and the ease of use for site administrators.
DigitalUs designed the site to take advantage of the full width of modern monitors and condense and stack vertically for easy viewing on tablets and phones through responsive coding. The highly visual site includes a homepage slider that is easily managed through point and click photo uploads and text field inputs that require no coding or web experience. The site also has a dynamic media room for news and videos, an events calendar, and social media integration.
In partnership with Amazon Web Services (AWS), DigitalUs used the “All-in AWS” Solodev CMS platform, to create a rock-solid hosting infrastructure. Solodev CMS and the AWS Cloud provide Decide DeKalb with the security, scalability and server configuration required to rapidly scale as required.
Decide DeKalb is now in position to help the County grow through the strategic use of online technology because of the work of DigitalUs and the power of Solodev CMS 8. The visually appealing decidedekalb.com site features bold colors and high-quality photography.
Site administrators have easy access to updating text and photos to keep the site fresh with the latest news and videos. And the ability to add pages and complete sections makes it possible for Decide DeKalb to quickly customize content that targets businesses and industries in the recruitment process.